Kick Butts Day 2015

20yearsKBDIn the month of March people all over the country are celebrating 20 years of kicking butts and the Council on Chemical Abuse (COCA) is joining in on the celebration! Kick Butts Day is a national day designed to educate and empower teens to say no to tobacco. This year the Council is recognizing Kick Butts Day during the week of March 16.

COCA staff will be reaching out to almost 3,000 students this year! Wednesday, March 18 staff will be at iLead Charter School for breakfast from 7:30 – 8:30 a.m., and on Thursday, March 19 at the Reading Intermediate High School (the Citadel) during lunch. Students will be encouraged to say no to tobacco and nicotine by signing a pledge to show their dedication, along with writing prompts and activities. There will be tobacco education information, including activity booklets and comic books. Students will also learn and participate in the #NotAReplacement activity. Tobacco companies need to market and seek “replacement smokers” to replace their dying off customers. This activity encourages teens to share with the tobacco company why they are not going to be a replacement smoker! We will have space on a banner dedicated to this activity, as well as a whiteboard to use for students to write their response and get their picture taken.

Friday, March 20 JROTC cadets from the Reading Intermediate High School will be joining COCA staff to educate students at 13th and Green Elementary about the harmful effects of tobacco. The education and activities will be lead by the students with staff monitoring. We are excited to have passionate students joining us! (This was reschedule to Tuesday, March 31, due to weather.)

Find out a little more about our Kick Butts Day events on March 11 as COCA staff discusses the topic on our monthly BCTV show.

Check out COCA’s event on the National Kick Butts Day Activity Map HERE.

Want to learn more about Kick Butts Day? CLICK HERE to visit the national campaign website.

Last year, staff attended the lunch period at the Citadel and had a great turnout of interested students! Here are some pictures from the event:


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