Kick Butts Day 2016

KBDlogo01_hi_resIn the month of March people all over the country are celebrating over 20 years of kicking butts and the Council on Chemical Abuse (COCA) is joining in on the celebration! Kick Butts Day is a national day designed to educate and empower teens to say no to tobacco.

This year COCA staff will be reaching out to almost 3,000 students! Friday, March 4 staff visited Reading Intermediate High School (the Citadel) students during their lunch period. Students were encouraged to participate in activities around saying no to tobacco and nicotine. JROTC cadets from the school joined COCA staff in running the activities. Tobacco education, including activity booklets, comic books, and tobacco props showing the harm of tobacco on the body were available at the event. Students participated in the #NotAReplacement activity, and signing a pledge to be tobacco free. The Not a Replacement activity is around the idea that tobacco companies need to market and seek “replacement smokers” to replace their dying off customers. This activity encourages teens to share with the tobacco company why they are not going to be a replacement smoker!

Also in celebration of Kick Butts Day and World No Tobacco Day, JROTC cadets from the Reading Intermediate High School will be joining COCA staff to educate students at 13th and Green Elementary about the harmful effects of tobacco. The education and activities will be lead by the students with staff monitoring. We are excited to have passionate students joining us!

Find out a little more about our Kick Butts Day events on Wednesday, March 9 as COCA staff discusses the topic on our monthly BCTV show.

Check out COCA’s event on the National Kick Butts Day Activity Map HERE.

Want to learn more about Kick Butts Day? CLICK HERE to visit the national campaign website.


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