Kick Butts Day


What is Kick Butts Day?

Kick Butts Day is a national day of activism that empowers youth to stand out, speak up and seize control against Big Tobacco. Kick Butts Day has been organized by the Campaign for Tobacco-Free Kids since 1996. In 2019, Kick Butts Day took place on March 20.

What events happen in Berks County?

Every year, the Council on Chemical Abuse participates with local high schools to provide tobacco education around Kick Butts Day. “There’s no reason to quit if you don’t start in the first place,” says Sarah Billman, Prevention Specialist.

   In 2019, our prevention specialists once again partnered with Reading Senior High School’s JROTC students to organize Kick Butts Day events.

A series of school-wide awareness events began on March 19 with a “butt” pickup, in which JROTC students scoured the school grounds for cigarette butts and other tobacco paraphernalia. They were able to fill a large bag to capacity with the tobacco paraphernalia and cigarette butts they found.

The Kick Butts Day events culminated with a lunch-time festival on the March 29th that involved all students (9th-12th graders). Activities included games (tobacco jeopardy), displays (what’s in a cigarette?), and a graffiti wall where each student can make a pledge about why clean air is important to them and why they choose not to smoke, vape, or use tobacco products. Participating students received give-aways such as no-smoking lollipops, stickers with facts and statistics, and literature (comic books, etc.).

COCA’s mascot, Courage the Lion, was available for photo opportunities during the festival. This campaign initiative was led by the students from the school’s JROTC program

Read about what the Council did for Kick Butts Day in 2016 and 2015.

For more information about Kick Butts Day visit

The Council on Chemical Abuse provides countywide leadership in the development and implementation of policies, programs and a system of prevention and intervention services that prevent the onset of illegal alcohol, tobacco and drug use and treatment services that promote recovery from addiction to all substances.

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