Kick Butts Day

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What is Kick Butts Day?

Kick Butts Day is a national day of activism that empowers youth to stand out, speak up and seize control against Big Tobacco. Kick Butts Day has been organized by the Campaign for Tobacco-Free Kids since 1996.

When is Kick Butts Day?
March 20, 2019

What events happen in Berks County?

Every year, the Council on Chemical Abuse participates with local high schools to provide tobacco education around Kick Butts Day.

There’s no reason to quit if you don’t start in the first place,” says Sarah Billman, Prevention Specialist.

In 2019, our prevention specialists are once again partnering with Reading Senior High School’s JROTC students to organize Kick Butts Day events. These include a series of school-wide awareness events that began on March 19 with a “butt” pickup, in which JROTC students scoured the school grounds for cigarette butts and other tobacco paraphernalia. They were able to fill a large bag to capacity with the tobacco paraphernalia and cigarette butts they found. The Kick Butts Day events culminates with a lunch-time festival on the March 29th that involves all students (9th-12th graders). Activities include games (tobacco jeopardy), displays (what’s in a cigarette?), and a graffiti wall where each student can make a pledge about why clean air is important to them and why they choose not to smoke, vape, or use tobacco products. Participating students receive give-aways such as no-smoking lollipops, stickers with facts and statistics, and literature (comic books, etc.).  COCA’s mascot, Courage the Lion, is available for photo opportunities during the festival. This campaign initiative is led by the students from the school’s JROTC program

Read about what the Council did for Kick Butts Day in 2016 and 2015.

For more information about Kick Butts Day visit  www.kickbuttsday.org.

The Council on Chemical Abuse provides countywide leadership in the development and implementation of policies, programs and a system of prevention and intervention services that prevent the onset of illegal alcohol, tobacco and drug use and treatment services that promote recovery from addiction to all substances.


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