Awareness Campaigns

To view upcoming COCA events, please CLICK HERE.

To request a presentation, please contact Jaclyn Steed, Prevention Program Manager:     JSteed@cocaberks.org, (610) 376-8669, Ext. 107.

Kick Butts Day

Kick Butts Day is a national day of activism that empowers youth to stand out, speak up and seize control against Big Tobacco. Every year, the Council on Chemical Abuse participates with local high schools to provide tobacco education around this day. “There’s no reason to quit if you don’t start in the first place,” says Sarah Billman, Prevention Specialist. Activities with students include picking up cigarette butts around the high school building, and providing fun educational activities during lunch. You can read about what was done in 20172016 and 2015.

PA Stop

PA STOP is a campaign created by the Commonwealth Prevention Alliance (CPA) to provide increased awareness, education, and information on how to seek help. Berks County has joined this effort by posting billboards around the county with the universal message of the campaign, “Anyone can become addicted. Anyone.” Click here to read more about this campaign.

Red Ribbon Week

Red Ribbon Week is celebrated annually during the last week of October. The campaign was started in memory of a fallen DEA agent to bring awareness to the importance of youth resiliency against drugs. By wearing a red ribbon during the last week in October, people demonstrate their opposition to drugs and illustrate their dedication to drug free communities. COCA sponsors this annual event by providing ribbons to Berks County, PA schools and reinforcing the importance of staying drug free. For more information or to request ribbons for your school, please CLICK HERE.

Young Lungs at Play

Municipalities, school districts, youth sports organizations and other groups are invited to join the Council on Chemical Abuse in eliminating children’s exposure to secondhand smoke at public parks and playgrounds. Adopting 100% tobacco-free laws, ordinances, policies or resolutions in public areas where children play help to accomplish this. Click here to read more.

The Great American Smoke Out

Celebrated every year in November, this campaign is designed to encourage tobacco users to quit for good! Learn more about this campaign HERE.

National Night Out

National Night Out is an annual community-building campaign that promotes police-community partnerships and neighborhood camaraderie to make our neighborhoods safer, more caring places to live. The campaign culminates annually on the first Tuesday of August. The Council on Chemical Abuse participates every year at multiple locations in Berks County providing crucial information about drugs & alcohol and the resources available to address an individual’s addiction.


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