In honor of National Red Ribbon Week, the Council on Chemical Abuse provides Berks County Schools with free red ribbons for students to wear during the last week in October.
Since the beginning of the school year, our prevention specialists have provided 64 schools across Berks County with a total of over 45,300 ribbons. Schools will hand those ribbons out to students during the final week of October. Students wear the ribbons to demonstrate their opposition to illegal drugs and illustrate their dedication to living drug-free.
This year’s ribbons bear the National Red Ribbon Week campaign message: “Send a Message. Stay Drug Free!” For the first time, COCA is offering both a traditional fabric ribbon, as well as a sticker ribbon that students can affix directly to their clothes.
COCA will further support Red Ribbon Week by having our mascot, Courage the lion, available to visit elementary schools upon request. During Courage’s visits, he will be accompanied by a member of our prevention team who can speak with students about making healthy choices.
The Red Ribbon Campaign, sponsored by the National Family Partnership, is the oldest and largest prevention program in the United States. The first Red Ribbon Week was introduced in 1988 to mobilize communities to educate youth and encourage participation in drug prevention activities. Today, it reaches more that a million students nationwide.
In addition to providing ribbons, COCA prevention specialists are available to teach educational programs. All programs are available for FREE to Berks County schools.